My Blog

Who Are Homeowners? [INFOGRAPHIC]

February 28, 2014 8:06 am

Who Are Homeowners

Millennials & Social Media

February 27, 2014 8:00 am

If you are a REALTOR® hoping to capitalize on the emerging Millennial buying demographic, it is crucial to understand the wants, needs, and desires of your potential client. Our generation was the catalyst for every social media outlet that is now used by every age group in America, and no matter what traits pundits would like to label on the Millennials, their own information is transported with a wider reach and on an exponentially faster scale than ever before. The key to understanding social media is this: It is a medium… Not a product. Much like any other marketing strategy that has been used by agents since the beginning of our industry –  such as bus bench signs, direct mail, or cold calling – your brand on Social Media will not create rapport with everyone, and you cannot expect it to do so.

Just Believe Your Own Eyes

February 26, 2014 7:57 am

Our founder, Steve Harney, occasionally asks to do a personal post on what he sees as important to our industry. Today is one of those days. Enjoy! – The KCM Crew Many believe the housing market is in a full out recovery. Others are questioning that assumption. To find out, maybe the only thing we need to do is just [...]

Moving-Up? Do it NOW not Later

February 25, 2014 7:57 am

urgencyA recent study revealed that the number of existing home owners planning to buy a home this year is about to increase dramatically. Some are moving up, some are downsizing and others are making a lateral move. Another study shows that over 75% of these buyers will, in fact, be in that first category: a move-up buyer. We want to address this group of buyers in today’s blog post. There is no way for us to predict the future but we can look at what happened over the last year. Let’s look at buyers that considered moving up last year but decided to wait instead.

Should You Buy or Rent a Home?

February 24, 2014 7:51 am

Here is one simple chart that explains why we think buying a home makes more sense than renting one.

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