My Blog

Are You Applying for Top Agent or Top Chef?

September 12, 2013 8:33 am

We are sometimes amused by the marketing strategies being used by many real estate agents. We often question whether they are trying to build a brand as a true real estate professional or one as a great culinary expert. Cherry pie and chocolate chip cookie recipes abound. Is that the way you want the consumer to view [...]

Pricing Your House to Sell Can Be Tricky

September 11, 2013 8:33 am

The housing market is finally recovering. Sales are up and so are prices. That means good news for anyone thinking about selling. However, we must be careful not to fall into the trap of over exuberance. Pricing a house incorrectly when it is first listed for sale can be a huge mistake. Ken H. Johnson, [...]

Thinking of Selling Your House? 5 Reasons to Do it Now

September 10, 2013 8:27 am

Many now realize that it is a great time to buy a home. Today, we want to look at why it might also be an opportune time to sell your house. Here are the Top 5 Reasons we believe now may be a perfect time to put your house on the market. 1.) Demand Is [...]

Why Do American Families Buy a Home?

September 9, 2013 8:26 am

There is a plethora of opinions voiced by real estate gurus as to why the dream of home ownership is so important to most Americans. However, study after study reveals the same five reasons families decide to buy a home. They… Want a good place to raise children Want a place where their family feels safe [...]

Powerful Presentations a Must in Today’s Environment

September 5, 2013 8:18 am

When it comes to choosing their real estate professional, consumers have higher expectations today than ever before. They want someone who: Truly understands every nuance of the current real estate market and Can simply and effectively explain what impact the market will have on their real estate goals To satisfy these requirements, today’s real estate [...]